Placing Search Engines at the Heart of Web Development and Strategy

Search engine optimisation has traditionally been the practice of increasing the ranking of an existing website by altering the content and promoting inbound referral links from other highly ranked pages. The first part (altering the content) can be a bit like trying to panel beat a rusty VW Beetle into a Ferrari. Often to be effective, the entire structure and content of a website needs renewing, including with the coding (especially websites built in tables or Flash), making it a very costly exercise.

A New Beginning

In truth, the best way forward is to completely rebuild the site with fresh search engine optimized text, structure, coding and often design. This way a company can also take advantage of new advances such as content management systems for greater control of content; database driven content to automate the process; RSS news feeds to keep the site current; and standards compliant coding for greater accessibility and usability.

A website may also need to adopt a more sales-driven approach that converts into greater online sales or stimulates a greater response, thus building your customer database for future opt-in mailings. Or it may need to be more interactive and useful to people to encourage return visits and recommendations.

Referral Link Generation Starts at Home

While the new site is being developed, the task of promoting referral links must start in earnest. This is an ongoing process that takes time, effort and imagination. Begin with any websites already under your control. Make sure you are making the most of links from highly ranking pages from websites you own, if it’s appropriate to have links. Then approach suppliers and affiliates. Make sure any existing links from their pages to yours contain core search term keywords and not ‘click here’ or ‘visit the website’. Then try the free listing business directories. Assess the quality of paid for listings, and if your competitors are there, it makes sense for you to be there too.

Online PR is in Your Hands

Many links can be generated through a variety of promotional techniques. Submit your website for review; invite journalists to review your products or services; write your own articles and submit them to publishing websites; create blogs to air your opinions on your trade and use social networks such as Linkedin. As long as it’s ethical and honest, it’s a valid way of generating links to your pages. Dirty tricks such as blog spam can back fire and destroy your reputation.

When the site is complete, continue this process by generating links to specific landing pages to increase their ranking too (remember, your homepage is important, but it can’t do everything in terms of SEO so spread the load).

The SEO Blueprint for New Websites

All new websites should put targeting, content and SEO at the very heart of the process.

These issues must be addressed at the outset:

1) Who is your audience and who is most valuable to you?

2) How will you reach them?

3) What will encourage them to use and return to the website?

4) What will stimulate them to buy or respond?

5) How will you use the customer data to build relationships?

With these findings you can formulate:

1) Core search term keywords and phrases

2) Site structure with key landing pages

3) SEO text, ensuring good keyword densities within URLs, page titles, meta tags, H tags, body text and alt tags

4) Other useful content and media

Then begin the process of identifying and creating referral link opportunities:

1) Within your existing website network

2) On your supplier and affiliates web pages

3) On free business listings

4) On paid for business listings

5) By generating PR

6) Through self published articles

7) Through company blogs

8) Through appropriate social networks

Always remember that Google ranks web pages according to relevance (the content of the page) and importance (the number of links to it from other important websites). By doing so your website need never languish at the bottom of the heap. And what’s more, when your audience increasingly finds your website, they will be inspired by its up-to-date, fresh, relevant and engaging content, and won’t fail to respond in the way you want them to.

When Blog Sites Emerged, Websites Gradually Went Astray (And So As Most Web Developers)

Generating traffic or visitors and comments is generating multi-level marketing leads.

Creating a blog is often 3 easy steps. Actual blogging is easier because it is in a conversational tone, but generating multi-level marketing leads. is hard.

No! Having diverse topics, contacts, links and artistic layout is not even a guaranteed solution.

Substance is always over form. Thereby, a blogger should first attend on what to blog. It is always advised to have a target or focus content. A diverse disoriented discussion is simply confusing and ineffective to keep a regular set of visitors. Practice of diversity is recommended on the uses of blogging style and form.

Generating multi-level marketing leads.is however a secondary step. First is capturing and keeping a core or elite of regular well-connected visitors. When you successfully keep and encourage active participation from this prime fan base, generating multi-level market would somehow be easier then.

As a blogger, you must introduce yourself first because users simply wanted to know the author, specifically its credentials. Anonymous bloggers rarely generating multi-level marketing leads. Also post your photograph-the most recent one. A good “about me/us” might be convincing to most, but posting no photograph is questionable.

Specify descriptive titles of your blog contents to easy-catch visitors to not only browse your site, but read your posts. Remember to have a focused point of discussion to keep a core of regular visitors and contacts. Also keep your blogging style consistent, but not monotonous to keep them reading and engaged in your posts.

Post topics that are less likely damaging to your credibility. Your future employer or market might one day cross on your blog site and find foul points and comments that contradict their principles or preferences.

Do not forget to post a more conversational and casual comment to encourage interaction and more comments. When you stop providing relevant comments, you eventually stop their interaction.

Post blogs everyday and update your blog site to provide regular reading follow-throughs. A regular presence itself would keep in readers and bring more readers in. An absentee blogger otherwise would lose readers.

Place in links, but only few relevant links because readers rarely read all links. Additional links just are additional (tiring) readings to readers nowadays who most have short attention spans. Besides, it is your blog that should be read, not the links. Links are just there to substantiate and validate your points.

Tips and Informational Steps for SEO Oriented Web Design and Web Development

This article tells you information about various tips and steps for SEO oriented web design. After reading this article you would be able to find some of the best online solution for web design and SEO services compatibility.

Here is some important steps for SEO oriented webdesign.

1. Quality Content – Search engine spiders, crawl the net to find – Content! website has information that owner want the spiders to see and include in their index. By the creation and publication of quality content, can give the search engines more reason to return. Anyone should be finding creative ways to get content noticed and viewed as well as finding creative ways to publish fresh content on a regular basis.

2. Images Size – Image size is another important thing to design a SEO Oriented website. Choose a shorter sized image whenever an image needed so it will not take more time to browse a website.

3. Meta Tags – Choose appropriate Title, Description and Keywords according to content of that web page.

4. Avoid Flash and JavaScript – Problem with the two technologies is that the spiders can’t index through them because these take long time to browse a website. Avoid or limit use of these technologies.

5. Articles – Use article content that will not be similar with other website content. It will harmful for business purpose website.

6. Heading tags – Heading tags from H1 to Hn having importance, most of search engine spider can easily index content of web page that having appropriate heading tags.

7. Bold or Italic keyword – Choose important keyword or links or content of a page as bold or italic or emphasized.

8. Anchor tags – Choose anchor tag for particular outbound or inbound links from a web page.

9. Alt tag for image – Use alt tags and title tag for images that is like as description of a image.

10. Link Exchange – Back links are a popular way to increase your rankings fast in the search engines. There are two types of links in SEO Service

a) Reciprocal Link Exchange

In reciprocal link Exchange if any one webmaster will give a link from his site to other site then other webmaster have a responsibility to give a back link from website link pages. Give a hypertext for links pages from web site’s home page so links can be easily reciprocate from those links pages.

b) Non Reciprocal Link Exchange

In Non Reciprocal link Exchange there is no need to give a link back to a site in response to his link.