Web Designs Your Visitors Will Fall For

Today’s world of business lives and breathes online. Startups especially, have gone from just a garage workspace to opening up their trendy offices, with unique work policies that attracts talent waiting to work for them. Equally trendy are their websites that flavor brand uniqueness and puts them apart from their competition. But, how do we get to know such websites exist in the first place? Well, it is the search engine that delivers us these fantastic looking sites, based on the services that we are looking for. How, do you ask? SEO (Search Engine Optimization) of course is the answer. Wait! What is SEO?

SEO is the key to every startup and existing brand’s gateway to attracting prospective clients through the web. The more relevant keywords used in the website content for the services that we are searching for, the more the chances are that you get to see that website on the top of your search results. SEO is indeed an ever evolving process and not your regular, do it and forget job. Every website loses ranking by the day if the latest keyword searches are not integrated in to the website, especially with high competition brewing every day. So to summarise, website designing apart, content on the website is the backbone to SEO. So if your regular website needs uplift, you need to find your business website, a website design company that specializes in SEO services.

Website design companies are plenty, but rarely would you find web development companies that actually specialize in SEO services that put your website on the top. Web development encompasses a whole range of services that makes a site look fantastic and unique. If a website development company can provide the following web services dedicatedly, then rest assured, your website will have a solid marketing base on the web:
1. Website design services (designing the look of your website’s UI, keeping the brand in mind)
2. Website content (creative content or technical content mixed with SEO keywords frequently updated)
3. SEO services (integrating SEO keywords to the content and the backend of web development and constantly updating the same)
4. Web development (custom web development, website maintenance, bug fixes, adding more features & practically replicating the website UI)
A website development or a website design company not only stops at the four basic services given above, but also give a plethora of other services that make a difference to your business outlook:

a. eCommerce Solutions is among the one such service provided by website companies that specialise in giving startup or existing eCommerce businesses a combo of the above mentioned services, plus the payment gateway option where consumers can complete online transactions with the highest security protocols ensuring data safety and a worry free purchase.

b. Did you know that be it any website, you could actually alter your marketing strategies just by knowing the site’s traffic? Wondering how a website has traffic? The number of visitors to your website is what we mean by traffic. This means being able to analyze the geographical locations, from where the traffic is highest, driving marketing to those areas, customers who transact frequently and giving them more offers, collecting consumer data and analyzing the target market in terms of age and gender, and even knowing what buying trends the consumers are into so that you can alter procurement to maximize business and profits.

c. Storage is another concern for many sites that are taking the eCommerce route. But thanks to technology, cloud storage is now a blessing as eCommerce solutions include unlimited data storage virtually at very less costs as against physical data storage in servers dedicated to the website.

d. Social Networking integration has proved as a huge advantage for websites looking at core organic marketing on the web. With many social networking sites store client databases for you, your work is cutout with no need for your own consumer database. So data analysis is now faster and more effective, giving you the business advantage.

e. Custom web development is something we briefly mentioned in the list of basic services. But how much website customization can actually happen? Being able to integrate web specific software to your website that is required for your business is the extent to which customization can happen.

E.g. want to create a photography website where photographers can upload their albums and create a personal album on your site? No problem. The web development team can integrate products that will make editing photos, adding it to pre-designed album options, and also being able to turn pages like you turn a book, like a cakewalk, even though it isn’t one.

Or want to create a website where musicians and singers can record their performances online and edit it as well to make an online album? Easy! The web development team can take care of this by adding the needed web kit for music recording online so that it can intelligently scan for instruments connected to the PC/Laptop, enable various/multiple channel recording and complete audio editing features that will enable help the artist create digital albums instantly.

Whatever your online business maybe, choosing the right website design company is the most important. Be sure that you choose a website design company that absolutely supports SEO integration and maintains the website, redesigning the site, fixing bugs and keep the website always on the top of the search results. Else, you are sure to miss out at the opportunity to make your brand the best.

Web Development Basics: Understanding SEO and Its Importance

You can help to improve the ranking of your website in the search engines by using SEO, which stands for search engine optimization. The benefit of having a higher ranking with the top search engines is attracting a lot more targeted traffic to your website. SEO is an essential ingredient in building the popularity, traffic and overall sales of your website. There are two main types of search engine optimization, including on-page SEO and off-page SEO.

* Understanding On-page SEO
Relevant optimization of keywords in your website title, tags and content as well as other aspects of your website is what is known as on-page SEO. One of the most important tasks that must be done in on-page SEO is to optimize the website for relevant keywords. You should try to have a keyword density of at least 3%, yet no more than 6%, as anything under 3% probably will not get picked up by the search engines and more than 6% density will likely be seen as spam, getting your site penalized or blocked by the top engines. Keywords should also be included in your website title as well, placing keywords near the beginning of the title for best results, particularly if your website has a very long title. If possible, have your keywords or company name in your domain name as a way to increase traffic by optimizing the value of your website.

* Understanding Off-page SEO
Your options and opportunities for optimizing your website through the use of off-page SEO techniques are limitless. On-page SEO techniques are fairly limited to just a couple of specific tasks, however off-page SEO, which can help you to build relevant, quality backlinks to your website, has absolutely no limits.

* Blogging

* Niche Forums

* Online Ads

* PPC or Pay Per Click Advertising

* Social Networking

* Article Marketing

While it is in your best interest to utilize each and every one of these methods to build up the amount of quality backlinks to your website, you also need to be ready to commit to being consistent, which can be a lot to handle if you try to do too much, too soon. Consistency and variety of resources is key, particularly for the big engines like Google, which give better results to sites that submit one or two articles, blogs, posts or pages each day, rather than dumping them all in at once. Your start-up goal should be to submit at least one article to a top article directory each day and make one blog post each day. Once it becomes easy for you to meet your daily goal, start laying in a single forum post each day and then brush up on your various campaigns for PPC.

You need to set yourself a goal for how many backlinks you want to create in a day and stick with it – that’s the best way to consistently increase the number of off-page SEO campaigns you can successfully master. Your best bet is to commit to a daily, steady stream of quality, relevant content and if you can stick with it, you will be rewarded. Find a pace you can stick with and commit to either daily or weekly submissions for at least 3-6 months before trying something new. You will see a big difference not only in the quantity of traffic that visits your website, but the quality of it as well, if you work to improve and increase both your off-page and on-page SEO.

Tips and Informational Steps for SEO Oriented Web Design and Web Development

This article tells you information about various tips and steps for SEO oriented web design. After reading this article you would be able to find some of the best online solution for web design and SEO services compatibility.

Here is some important steps for SEO oriented webdesign.

1. Quality Content – Search engine spiders, crawl the net to find – Content! website has information that owner want the spiders to see and include in their index. By the creation and publication of quality content, can give the search engines more reason to return. Anyone should be finding creative ways to get content noticed and viewed as well as finding creative ways to publish fresh content on a regular basis.

2. Images Size – Image size is another important thing to design a SEO Oriented website. Choose a shorter sized image whenever an image needed so it will not take more time to browse a website.

3. Meta Tags – Choose appropriate Title, Description and Keywords according to content of that web page.

4. Avoid Flash and JavaScript – Problem with the two technologies is that the spiders can’t index through them because these take long time to browse a website. Avoid or limit use of these technologies.

5. Articles – Use article content that will not be similar with other website content. It will harmful for business purpose website.

6. Heading tags – Heading tags from H1 to Hn having importance, most of search engine spider can easily index content of web page that having appropriate heading tags.

7. Bold or Italic keyword – Choose important keyword or links or content of a page as bold or italic or emphasized.

8. Anchor tags – Choose anchor tag for particular outbound or inbound links from a web page.

9. Alt tag for image – Use alt tags and title tag for images that is like as description of a image.

10. Link Exchange – Back links are a popular way to increase your rankings fast in the search engines. There are two types of links in SEO Service

a) Reciprocal Link Exchange

In reciprocal link Exchange if any one webmaster will give a link from his site to other site then other webmaster have a responsibility to give a back link from website link pages. Give a hypertext for links pages from web site’s home page so links can be easily reciprocate from those links pages.

b) Non Reciprocal Link Exchange

In Non Reciprocal link Exchange there is no need to give a link back to a site in response to his link.