Internet & The Mobile Phone – A Web Developer’s Perspective

It wasn’t long ago that a phone was just a phone. We made calls, sent text messages and sometimes we even sent each other, dare I say it, picture messages too. Thinking of mobile phones in that way is now a very 90’s point of view.

Mobile phones can now safely be placed in the same category as your laptop or even your desktop computer. The features and functionality available on mobile phones have grown exponentially to a point where people are browsing more and more web sites using their phones than ever before. This trend is set to rise sharply in the next few years.

If you run a business and have a web site I want you to think about your contact details. Ask yourself the question, ‘how contactable am I’? Web sites commonly have a contact page containing a phone number and contact email address. Often, you will find them at the bottom of each web page to.

‘Great’ I hear you say. ‘What’s new about that’?

When you see an email address you will notice that it will invariably allow you to click on it and send an email. But, what about your telephone contact number?

Now take a step back and think about the ever increasing browsing habits of mobile phone users. Wouldn’t it be great if the mobile user could browse your web site, see your contact phone number, click on it and be in direct contact with your business right there, right then?

Here are Sozo, we like to keep our eye on the future and also keep in mind our customers wider audience. That is why we can ensure that your web site contact phone number will enable your audience to contact you instantly.

‘What if I’m looking at the web site using my desktop or laptop computer’? Well, if you have a Voice Over IP (VoIP) software application installed such as SKYPE you can also click on the phone number and call too.

The main message I want you to walk away with is the need to think not only about the message your web site conveys, but also about how contactable you are too. If your message meets the need of your audience, they will more than likely want to talk to you. Increasing your ability to be contacted by any and all means should always be of paramount importance.

Open Source Trends That Will Influence Web Development in 2018

As the technology landscape keeps evolving, we find ourselves surrounded by new and emerging open source platforms every other day. New developments such as Open Stack, The Internet of Things and more have created a complete paradigm shift in the way we use technology in our everyday lives. Here is a rundown of the top open source trends that will rise to popularity in 2018.

Open stack will gain more importance

Open stack is essentially a cloud operating system. It offers admins the ability to provision and control huge compute, storage and networking resources via an intuitive and user-friendly interface. Many businesses are already using open stack for managing their cloud computing systems. The popularity of this system is due to its flexible ecosystem, transparency, servers and lower cost as compared to the other equivalent alternatives. Open stack is expected to surge in acceptance and will be a major influence in the future of cloud computing.

Progressive web apps will be more popular

Progressive web apps is an aggregation of technologies and design concepts as well as APIs that enable you to have an app like experience in the mobile browser. Traditional websites have certain inherent shortcomings. Apps provide a more personalized experience, but have a huge demand on the resources as they have to be downloaded to the user’s device. PWA delivers the best of both the worlds. It effectively provides an app like experience and can be accessed via a browser. It can be indexed by search engines and can be made responsive to fit any form factor. This technology is poised to soar to new heights in 2018 – that’s a no-brainer.

Rust to rule perfectly

Unlike most programming languages, Rust does not come with a safety vs. control tradeoff. It offers 100 % control without compromising on safety. Rust has a unique approach that includes built-in testing and developers consider it as a viable option for an open source language. It is an effective option to languages such as C and python to write secure code.

R user community grows

The R language is a project by GNU. It is associated with statistical computing and graphics. It offers a wide array of statistical and graphical techniques for development. R is a perfect open source option for data manipulation, calculation and graphical display. It will definitely rule the open source market in 2018 too.

Machine learning and artificial intelligence expand in scope

Machine learning and AI give machines the ability to learn from the past and improve the user experiences without the programmer having to explicitly code the instructions. With several open source technologies leveraging them to build cutting edge applications, these kind of apps will definitely be widely implemented in 2018.

As the internet of things connects more and more things and cloud computing rises in implementation, 2018 will see a number of technology disruptions and open source will definitely be a driving force for most of these innovations.

Should You Incorporate Testimonials In Your Next Web Development Project?

There are many different aspects or areas that you may want to incorporate into your next website design project. One that you may want to consider is the testimonial. A testimonial section can benefit your company in many different ways. Here is a look at some of the most common. They may just cause you to be interested in adding a section such as this when it is time to build or rebuild your website.

What is a testimonial?

A testimonial is a written statement or comment that a customer makes. People often leave testimonials about products or services that they feel particularly strongly about. Although many people think that a testimonial should not be solicited the truth is that some of the best ones have been written in response to a company’s request for customer feedback. Regardless of whether a testimonial is talking about a product or service that your company offers or they are talking about the less tangible qualities that your company excels at, testimonials can be very effective.

Why can it be a beneficial part of your website?

Potential customers are often drawn more strongly to a company that they feel they have a connection with. If you include customer testimonials you may find that you are putting a human face on your company and that you will get more of a response than if you had simply designed a nice site with very little that is personal about it. If customers feel that they get a human feeling from your company they are more likely going to purchase from you or use your company’s services instead.

The key is to use the right kind of testimonial on your website. They need to sound real and honest rather than sounding as though they are fake or forced. It is also important that they seem relevant and talk about something that actually refers to your business. A random testimonial that does not seem to have anything to do with your company may also fail to help you connect with your clients.

Elements of a good testimonial

There are a few things that make a good testimonial even better. The first is that they are specific. They do not have to talk about a product, they can also talk about another quality that your company exhibits. However, it is important that you talk about specific features rather than making a general statement about how amazing your company is.

It can also make a testimonial seem more realistic if there is a name and some general information included with them. It is true that this is something that can be altered or added but if the testimonials seem realistic it will often seem less likely that this was done. A successful company is one that gives the impression of being honest and upfront rather than adding anything or hiding any details.

Whether you want to use testimonials on your site is up to you. You may find, however, that by adding this personal, human touch that it becomes easier to market your company using your website.