Why You Should Hire a Real Web Developer and Not Just Some Guy’s Cousin

The mistake that many online entrepreneurs make is that they cut corners when it comes to their web design. Your website is the “face of your company,” and you should not trust its presentation to just anyone. The next time someone says to you, “My cousin did my website and he can do a good job for you,” just say, “Thanks, but no thanks.” The teenage kid three doors down calls himself a webmaster. That doesn’t mean you should trust him with your livelihood. You should treat your website design as if your business depends on it…because it does.

Before you take the first step toward hiring a web designer, you’ll need to determine the goals you want your website to accomplish. Whether your business is totally online or this website is another channel to market your existing bricks and mortar storefront, the impression you give will have a direct impact on your bottom line.

The problem with hiring someone who knows someone is that you may not get an honest assessment of his work. Get a list of his past clients and contact them. Ask them about their experiences with this particular web designer. Look at their sites. Is the website consistent with their company’s goals? Are their sites easy to navigate? Would you buy merchandise from this website?

The best way to find a good designer is to ask existing business owners to make recommendations based on their experiences. Get a list of possible candidates, but don’t make your decision too quickly. Check out each web designer’s personal site. Look for these essential details:

* Is the site visually appealing (colors, design, alignment, consistency)?

* Is the site easy to navigate?

* Do the pages load quickly?

* Is it easy to read?

* Is the contact information, privacy policy, terms of use, etc. clearly visible?

This is just the beginning. You’ll want to work with a web designer that understands the goals of your site and how it complements your business. If you’re building an e-commerce site, you must hire someone who has e-commerce experience.

What could happen if you decide to “save some money” and hire that guy your cousin knows? I heard about one business that was more concerned with making their site look cool than making it easy to navigate. The result? They lost countless dollars in profits because their website visitors just didn’t know what to do once they landed on the page.

Just today, I read about a website owner that hired a friend to build his site. The problem was that the friend registered the domain in his name, and the business owner had to threaten legal action to get the domain back.

Still want to hire that guy your cousin knows?

When it comes to website design, it’s best to keep business matters separate from personal matters. Don’t cut corners to save a buck. Outsource the work to a reputable web designer who will look out for you and your company. If you hire just anyone to build your site, the money you “save” today will cost you a lot of business tomorrow.

Can the Use of Flash Benefit Your Web Development Project?

If you have been listening to Apple fanatics, you may think that Flash is on its way out when it comes to websites. This is actually not the case. In fact, an increasing number of websites are continuing to use Flash animation and the program is still one of the best to use when you want to add visual interest to any website development project.

What Flash does

Flash is capable of adding animated segments to a website that would otherwise be static and visually uninteresting. Some take the form of small, animated areas and others take the form of flash games that relate to your company and the products or services that it provides. They all can make someone sit up and take notice of your site and make it easier to convert clicks to sales because they can keep a prospective client’s interest long enough for you to sell them what you are offering.

Flash concerns: are they valid?

One thing that many customers worry about is whether an area of Flash animation will slow down the speed with which their website can load. In the past, it was thought that Flash animation would really bog down how quickly a website would load. It was thought to be particularly bad in circumstances where users had slow connection speeds. It has now been proven that this is not the case. There is now no reason why you cannot use Flash to make your website much more visually appealing.

Can Flash help with SEO?

Many companies do not realize that Flash animation can actually contribute to higher SEO rankings. The fact is that word of mouth can often cause a larger number of users to visit a particular website. What draws them to certain websites? Often, it is Flash animation. Depending on the type that is used, it can actually bring them back again and again, especially if a company keeps their website development project looking fresh and new by changing up their animation from time to time.

Because you are getting a larger number of hits from both first-time and repeat users, your SEO rankings will increase. When used in combination with other SEO methods it can really help to skyrocket a website to the top of search results.

What to be careful of

Of course, there are things that you should be careful of. You should never simply include Flash animation for its own sake. Instead, you need to find ways to use animation in a way that it will promote your company, its products or its services. Items such as flash banners can also help you to incorporate advertising that will also increase your site revenue.

When selecting a website design or development company, you need to make sure that they have experience working with Flash. An inexperienced developer may create a piece of animation that not only fails to promote your company but which may actually end up destroying the feel of your website and driving away the very customers that you are hoping to attract.

Finding Web Designers to Work With Your Budget

As a business owner, your company certainly needs the best possible chances for growth and success. The economic times are harder than ever, and many companies are struggling just to stay afloat, let alone grow. If you are looking to increase your business success or to help make more people aware of your company, it can help to ensure that you have built a strong online presence. In order to do this, you need a great website that is built by great web designers. Unfortunately, as a business owner, you also need to consider your budget.

It is essential that you take the time to sit down and really consider what you are willing to spend on your site design. Remember that a great site will offer return on investment either in the form of sales or of new customer interest, but remember also that this return can be slow to develop as you build traffic and create a user base. Don’t budget more than you can afford to spend, but be wary of spending too little and creating a site that simply doesn’t meet the needs of your consumers. It is a very delicate balance.

Once you have determined your budget, you will find that the best thing you can do is make use of a web design finder online. A well designed resource will offer thousands of designers around the country, including a number from your city or state. This will offer you the option to shop around for the best deal in general or to find the company in your particular area that will offer the best results within your budget estimate. By being able to state your budget and your specific site needs, you can deal only with companies qualified to do what you need.

At the end of the day, you will find that a great website offers your business the very best chances for success and continued growth. The world is becoming increasingly technology dependent, and many consumers only work with companies that they can find online whenever possible. Don’t miss out on this rapidly growing segment of the economy. When you find the right design team to help you build an online presence within your budget, you will find that the potential benefits are simply outstanding and that the chances of increasing your overall success can increase exponentially.