Web Designs Your Visitors Will Fall For

Today’s world of business lives and breathes online. Startups especially, have gone from just a garage workspace to opening up their trendy offices, with unique work policies that attracts talent waiting to work for them. Equally trendy are their websites that flavor brand uniqueness and puts them apart from their competition. But, how do we get to know such websites exist in the first place? Well, it is the search engine that delivers us these fantastic looking sites, based on the services that we are looking for. How, do you ask? SEO (Search Engine Optimization) of course is the answer. Wait! What is SEO?

SEO is the key to every startup and existing brand’s gateway to attracting prospective clients through the web. The more relevant keywords used in the website content for the services that we are searching for, the more the chances are that you get to see that website on the top of your search results. SEO is indeed an ever evolving process and not your regular, do it and forget job. Every website loses ranking by the day if the latest keyword searches are not integrated in to the website, especially with high competition brewing every day. So to summarise, website designing apart, content on the website is the backbone to SEO. So if your regular website needs uplift, you need to find your business website, a website design company that specializes in SEO services.

Website design companies are plenty, but rarely would you find web development companies that actually specialize in SEO services that put your website on the top. Web development encompasses a whole range of services that makes a site look fantastic and unique. If a website development company can provide the following web services dedicatedly, then rest assured, your website will have a solid marketing base on the web:
1. Website design services (designing the look of your website’s UI, keeping the brand in mind)
2. Website content (creative content or technical content mixed with SEO keywords frequently updated)
3. SEO services (integrating SEO keywords to the content and the backend of web development and constantly updating the same)
4. Web development (custom web development, website maintenance, bug fixes, adding more features & practically replicating the website UI)
A website development or a website design company not only stops at the four basic services given above, but also give a plethora of other services that make a difference to your business outlook:

a. eCommerce Solutions is among the one such service provided by website companies that specialise in giving startup or existing eCommerce businesses a combo of the above mentioned services, plus the payment gateway option where consumers can complete online transactions with the highest security protocols ensuring data safety and a worry free purchase.

b. Did you know that be it any website, you could actually alter your marketing strategies just by knowing the site’s traffic? Wondering how a website has traffic? The number of visitors to your website is what we mean by traffic. This means being able to analyze the geographical locations, from where the traffic is highest, driving marketing to those areas, customers who transact frequently and giving them more offers, collecting consumer data and analyzing the target market in terms of age and gender, and even knowing what buying trends the consumers are into so that you can alter procurement to maximize business and profits.

c. Storage is another concern for many sites that are taking the eCommerce route. But thanks to technology, cloud storage is now a blessing as eCommerce solutions include unlimited data storage virtually at very less costs as against physical data storage in servers dedicated to the website.

d. Social Networking integration has proved as a huge advantage for websites looking at core organic marketing on the web. With many social networking sites store client databases for you, your work is cutout with no need for your own consumer database. So data analysis is now faster and more effective, giving you the business advantage.

e. Custom web development is something we briefly mentioned in the list of basic services. But how much website customization can actually happen? Being able to integrate web specific software to your website that is required for your business is the extent to which customization can happen.

E.g. want to create a photography website where photographers can upload their albums and create a personal album on your site? No problem. The web development team can integrate products that will make editing photos, adding it to pre-designed album options, and also being able to turn pages like you turn a book, like a cakewalk, even though it isn’t one.

Or want to create a website where musicians and singers can record their performances online and edit it as well to make an online album? Easy! The web development team can take care of this by adding the needed web kit for music recording online so that it can intelligently scan for instruments connected to the PC/Laptop, enable various/multiple channel recording and complete audio editing features that will enable help the artist create digital albums instantly.

Whatever your online business maybe, choosing the right website design company is the most important. Be sure that you choose a website design company that absolutely supports SEO integration and maintains the website, redesigning the site, fixing bugs and keep the website always on the top of the search results. Else, you are sure to miss out at the opportunity to make your brand the best.

Open Source Trends That Will Influence Web Development in 2018

As the technology landscape keeps evolving, we find ourselves surrounded by new and emerging open source platforms every other day. New developments such as Open Stack, The Internet of Things and more have created a complete paradigm shift in the way we use technology in our everyday lives. Here is a rundown of the top open source trends that will rise to popularity in 2018.

Open stack will gain more importance

Open stack is essentially a cloud operating system. It offers admins the ability to provision and control huge compute, storage and networking resources via an intuitive and user-friendly interface. Many businesses are already using open stack for managing their cloud computing systems. The popularity of this system is due to its flexible ecosystem, transparency, servers and lower cost as compared to the other equivalent alternatives. Open stack is expected to surge in acceptance and will be a major influence in the future of cloud computing.

Progressive web apps will be more popular

Progressive web apps is an aggregation of technologies and design concepts as well as APIs that enable you to have an app like experience in the mobile browser. Traditional websites have certain inherent shortcomings. Apps provide a more personalized experience, but have a huge demand on the resources as they have to be downloaded to the user’s device. PWA delivers the best of both the worlds. It effectively provides an app like experience and can be accessed via a browser. It can be indexed by search engines and can be made responsive to fit any form factor. This technology is poised to soar to new heights in 2018 – that’s a no-brainer.

Rust to rule perfectly

Unlike most programming languages, Rust does not come with a safety vs. control tradeoff. It offers 100 % control without compromising on safety. Rust has a unique approach that includes built-in testing and developers consider it as a viable option for an open source language. It is an effective option to languages such as C and python to write secure code.

R user community grows

The R language is a project by GNU. It is associated with statistical computing and graphics. It offers a wide array of statistical and graphical techniques for development. R is a perfect open source option for data manipulation, calculation and graphical display. It will definitely rule the open source market in 2018 too.

Machine learning and artificial intelligence expand in scope

Machine learning and AI give machines the ability to learn from the past and improve the user experiences without the programmer having to explicitly code the instructions. With several open source technologies leveraging them to build cutting edge applications, these kind of apps will definitely be widely implemented in 2018.

As the internet of things connects more and more things and cloud computing rises in implementation, 2018 will see a number of technology disruptions and open source will definitely be a driving force for most of these innovations.

Tourism, Web-Development, and SEO: A Match Made in Heaven

In 2004, 33 million US and Canadian Leisure Travel Hotel and Hospitality consumers bought, booked, or found their trip online for a total of 65 billion $ in travel revenues through the Internet. This represents a full 59% of the total $120 billion Leisure Travel market. (These numbers are not exaggerations: the source for these numbers is online research leader Forrester Research.)

About 65% of all travelers did at least some of their travel planning online. For example, the ‘young adult’ age group (19-25 yrs) spent $2.5 billion on on-line video gaming, yet that same age group spent a truly astounding $25 billion on on-line travel. The reason for the huge number of people researching their trips online is simple: online travel planning makes sense.

Online travel planners are wealthy consumers who like to travel. They travel more frequently, and they spend more than the average consumer. Average spending is $3,400 per trip and on average they do this 4.9 times per year. Even better – these travel planners that find you online are inclined to be NEW customers who would not have found you otherwise.
These customers are looking for you, but based on our research, they are not finding you. A full 98% of web users use search engines (iprospect.com), and 65% of North Americans use search engines to come to a purchasing decision (Enquiro.com).

Most people are drawn to regular search engine results rather than to paid placements (Enquiro.com) which is why search engine optimization is the best form of search marketing. Consider how you use searches and you will know that the value of showing up on the top of Google’s first pages when someone looks for a hotel, resort, or other facility in your region is huge.

Forecasts show that the Strongest Online Sales Growth areas for the Leisure Travel industry include the following:

1. Hotels (1/3 of all leisure/travel dollars spent online!)

2. Vacation Package Sales

3. Resort and Convention sales

These revenues are there for the taking: showing up on top of searches in your area is the way to capture them. But you need to show up on top because 70% “rarely or never” look past the first results page, and 91% of users modify their search criteria if the first 3 results don’t meet their needs (iProspect.com).

What does it cost to bring in these visitors? The cost of a strong search marketing campaign will surprise you. It can be as little as $1,500-$2,500 for a campaign that will bring in literally hundreds of new guests. Search optimization is simply the most cost effective way to reach a wide audience. Consider how much money is spent on traditional advertising (which often produce questionable results) and compare the results. Shifting some of this purchasing to the Internet will bring a much larger return.

Critical Success Factors: based on consumer stages:

1. The ability for customers to find a website.

2. The ability for customers to find information/functionality within a website.

3. The content offered by a website.

4. The functionality offered by a website.

5. The overall look and feel of a website.

6. The ability for a customer to join into a relationship with a website.

A focused combination of efforts that will produce positive results:

1. Content.

2. Links from other websites.

3. Paid placements.

4. Website submissions.

5. Titles and metatags.

It takes time and a consistent effort to achieve good results. As with anything truly worthwhile, there are no quick fixes, no magic bullets.