Should You Incorporate Testimonials In Your Next Web Development Project?

There are many different aspects or areas that you may want to incorporate into your next website design project. One that you may want to consider is the testimonial. A testimonial section can benefit your company in many different ways. Here is a look at some of the most common. They may just cause you to be interested in adding a section such as this when it is time to build or rebuild your website.

What is a testimonial?

A testimonial is a written statement or comment that a customer makes. People often leave testimonials about products or services that they feel particularly strongly about. Although many people think that a testimonial should not be solicited the truth is that some of the best ones have been written in response to a company’s request for customer feedback. Regardless of whether a testimonial is talking about a product or service that your company offers or they are talking about the less tangible qualities that your company excels at, testimonials can be very effective.

Why can it be a beneficial part of your website?

Potential customers are often drawn more strongly to a company that they feel they have a connection with. If you include customer testimonials you may find that you are putting a human face on your company and that you will get more of a response than if you had simply designed a nice site with very little that is personal about it. If customers feel that they get a human feeling from your company they are more likely going to purchase from you or use your company’s services instead.

The key is to use the right kind of testimonial on your website. They need to sound real and honest rather than sounding as though they are fake or forced. It is also important that they seem relevant and talk about something that actually refers to your business. A random testimonial that does not seem to have anything to do with your company may also fail to help you connect with your clients.

Elements of a good testimonial

There are a few things that make a good testimonial even better. The first is that they are specific. They do not have to talk about a product, they can also talk about another quality that your company exhibits. However, it is important that you talk about specific features rather than making a general statement about how amazing your company is.

It can also make a testimonial seem more realistic if there is a name and some general information included with them. It is true that this is something that can be altered or added but if the testimonials seem realistic it will often seem less likely that this was done. A successful company is one that gives the impression of being honest and upfront rather than adding anything or hiding any details.

Whether you want to use testimonials on your site is up to you. You may find, however, that by adding this personal, human touch that it becomes easier to market your company using your website.

Why You Should Hire a Real Web Developer and Not Just Some Guy’s Cousin

The mistake that many online entrepreneurs make is that they cut corners when it comes to their web design. Your website is the “face of your company,” and you should not trust its presentation to just anyone. The next time someone says to you, “My cousin did my website and he can do a good job for you,” just say, “Thanks, but no thanks.” The teenage kid three doors down calls himself a webmaster. That doesn’t mean you should trust him with your livelihood. You should treat your website design as if your business depends on it…because it does.

Before you take the first step toward hiring a web designer, you’ll need to determine the goals you want your website to accomplish. Whether your business is totally online or this website is another channel to market your existing bricks and mortar storefront, the impression you give will have a direct impact on your bottom line.

The problem with hiring someone who knows someone is that you may not get an honest assessment of his work. Get a list of his past clients and contact them. Ask them about their experiences with this particular web designer. Look at their sites. Is the website consistent with their company’s goals? Are their sites easy to navigate? Would you buy merchandise from this website?

The best way to find a good designer is to ask existing business owners to make recommendations based on their experiences. Get a list of possible candidates, but don’t make your decision too quickly. Check out each web designer’s personal site. Look for these essential details:

* Is the site visually appealing (colors, design, alignment, consistency)?

* Is the site easy to navigate?

* Do the pages load quickly?

* Is it easy to read?

* Is the contact information, privacy policy, terms of use, etc. clearly visible?

This is just the beginning. You’ll want to work with a web designer that understands the goals of your site and how it complements your business. If you’re building an e-commerce site, you must hire someone who has e-commerce experience.

What could happen if you decide to “save some money” and hire that guy your cousin knows? I heard about one business that was more concerned with making their site look cool than making it easy to navigate. The result? They lost countless dollars in profits because their website visitors just didn’t know what to do once they landed on the page.

Just today, I read about a website owner that hired a friend to build his site. The problem was that the friend registered the domain in his name, and the business owner had to threaten legal action to get the domain back.

Still want to hire that guy your cousin knows?

When it comes to website design, it’s best to keep business matters separate from personal matters. Don’t cut corners to save a buck. Outsource the work to a reputable web designer who will look out for you and your company. If you hire just anyone to build your site, the money you “save” today will cost you a lot of business tomorrow.

Finding a Job in Columbus in Web Design and Development

Columbus, Ohio is a great city in which to get a start as a freelance web designer or web developer. Columbus is one of the leading technology cities in the US, being the home of such widely renowned technology companies as Accenture, AOL, and the Battelle Memorial Institute. There are also hundreds of small to medium sized web design and web development companies peppered throughout the greater Columbus area.

Being a Columbus freelance web designer can be achieved by telecommuting, so you do not have to live in downtown Columbus, but being close to the city to do the occasional face-to-face meeting is highly recommended. Some web design companies will not give you a job without meeting you and some web development services require a face to face meeting, which is much easier when all web designers and project members are involved. Columbus, Ohio is a great place to live, and has enough web design job opportunities that you will not need to pitch outside of the city. It makes sense to live there. Although freelancing website design may seem like a terrifying prospect, it is not too hard as long as you have the bravery to go out on your own, and the work ethic to stick to it.

Calling web design companies in Columbus is one of the best ways to begin getting web design jobs. Calling companies takes away the potential clients ability to ignore your presence. Emails are easily erased or forgotten and direct mailing gets lost in the shuffle of bills. Write down a short speech introducing you as a freelance web designer, asking whether the company you are calling works with freelancers regularly. Although some web design companies use freelancers, while others prefer to use an in house web design team, you will find a few web design companies in Columbus that will be interested in your services. The secret to success when cold calling companies in Columbus is doing so in numbers. How many jobs you get depend greatly on your pitch and your experience, but expect to get one out of ten. With there being so many web design companies in Columbus, one out of ten is still a large amount of potential website projects.

Setting up a toll free phone number and getting a fax number will help you land more web design projects also. Toll free numbers allow clients who are outside of your area code to reach you free of charge. Prospective web design clients will need the ability to send agreements and documentation to you via fax. You’re right in thinking that most documents can be sent by email, but it is guaranteed that you will run into an old school client that still faxes documents the old fashioned way.

Setup an auto-responder on your email. This will help land more web design jobs in Columbus because people who email you will automatically receive a response. This could be beneficial because you could setup the auto-responder to include sales copy or your resume or both. If you send out mailers or business cards or advertisements with your designated auto-responder email address and get a reply from someone at that email address, that person will automatically receive your resume and sales text.

After getting a website design job, it is important that you stipulate what is required of you and your client. Make sure to draw up a contract or agreement of some sort just so that you have everything down on paper. Include your fee, the work to be done, the time period the work should be completed in and when you expect to be paid and in what forms (credit card, company checks).

Have a look around on the Internet for web design and website development companies in Columbus and write down the ones you are interested in. The best way to find web development companies in Columbus is to Google them. Search for terms such as “Columbus web design” or “web development companies in Columbus, Ohio”. Some day you may just get their attention and become a successful freelancer!