Web Development Basics: Understanding SEO and Its Importance

You can help to improve the ranking of your website in the search engines by using SEO, which stands for search engine optimization. The benefit of having a higher ranking with the top search engines is attracting a lot more targeted traffic to your website. SEO is an essential ingredient in building the popularity, traffic and overall sales of your website. There are two main types of search engine optimization, including on-page SEO and off-page SEO.

* Understanding On-page SEO
Relevant optimization of keywords in your website title, tags and content as well as other aspects of your website is what is known as on-page SEO. One of the most important tasks that must be done in on-page SEO is to optimize the website for relevant keywords. You should try to have a keyword density of at least 3%, yet no more than 6%, as anything under 3% probably will not get picked up by the search engines and more than 6% density will likely be seen as spam, getting your site penalized or blocked by the top engines. Keywords should also be included in your website title as well, placing keywords near the beginning of the title for best results, particularly if your website has a very long title. If possible, have your keywords or company name in your domain name as a way to increase traffic by optimizing the value of your website.

* Understanding Off-page SEO
Your options and opportunities for optimizing your website through the use of off-page SEO techniques are limitless. On-page SEO techniques are fairly limited to just a couple of specific tasks, however off-page SEO, which can help you to build relevant, quality backlinks to your website, has absolutely no limits.

* Blogging

* Niche Forums

* Online Ads

* PPC or Pay Per Click Advertising

* Social Networking

* Article Marketing

While it is in your best interest to utilize each and every one of these methods to build up the amount of quality backlinks to your website, you also need to be ready to commit to being consistent, which can be a lot to handle if you try to do too much, too soon. Consistency and variety of resources is key, particularly for the big engines like Google, which give better results to sites that submit one or two articles, blogs, posts or pages each day, rather than dumping them all in at once. Your start-up goal should be to submit at least one article to a top article directory each day and make one blog post each day. Once it becomes easy for you to meet your daily goal, start laying in a single forum post each day and then brush up on your various campaigns for PPC.

You need to set yourself a goal for how many backlinks you want to create in a day and stick with it – that’s the best way to consistently increase the number of off-page SEO campaigns you can successfully master. Your best bet is to commit to a daily, steady stream of quality, relevant content and if you can stick with it, you will be rewarded. Find a pace you can stick with and commit to either daily or weekly submissions for at least 3-6 months before trying something new. You will see a big difference not only in the quantity of traffic that visits your website, but the quality of it as well, if you work to improve and increase both your off-page and on-page SEO.

Internet & The Mobile Phone – A Web Developer’s Perspective

It wasn’t long ago that a phone was just a phone. We made calls, sent text messages and sometimes we even sent each other, dare I say it, picture messages too. Thinking of mobile phones in that way is now a very 90’s point of view.

Mobile phones can now safely be placed in the same category as your laptop or even your desktop computer. The features and functionality available on mobile phones have grown exponentially to a point where people are browsing more and more web sites using their phones than ever before. This trend is set to rise sharply in the next few years.

If you run a business and have a web site I want you to think about your contact details. Ask yourself the question, ‘how contactable am I’? Web sites commonly have a contact page containing a phone number and contact email address. Often, you will find them at the bottom of each web page to.

‘Great’ I hear you say. ‘What’s new about that’?

When you see an email address you will notice that it will invariably allow you to click on it and send an email. But, what about your telephone contact number?

Now take a step back and think about the ever increasing browsing habits of mobile phone users. Wouldn’t it be great if the mobile user could browse your web site, see your contact phone number, click on it and be in direct contact with your business right there, right then?

Here are Sozo, we like to keep our eye on the future and also keep in mind our customers wider audience. That is why we can ensure that your web site contact phone number will enable your audience to contact you instantly.

‘What if I’m looking at the web site using my desktop or laptop computer’? Well, if you have a Voice Over IP (VoIP) software application installed such as SKYPE you can also click on the phone number and call too.

The main message I want you to walk away with is the need to think not only about the message your web site conveys, but also about how contactable you are too. If your message meets the need of your audience, they will more than likely want to talk to you. Increasing your ability to be contacted by any and all means should always be of paramount importance.

Should You Incorporate Testimonials In Your Next Web Development Project?

There are many different aspects or areas that you may want to incorporate into your next website design project. One that you may want to consider is the testimonial. A testimonial section can benefit your company in many different ways. Here is a look at some of the most common. They may just cause you to be interested in adding a section such as this when it is time to build or rebuild your website.

What is a testimonial?

A testimonial is a written statement or comment that a customer makes. People often leave testimonials about products or services that they feel particularly strongly about. Although many people think that a testimonial should not be solicited the truth is that some of the best ones have been written in response to a company’s request for customer feedback. Regardless of whether a testimonial is talking about a product or service that your company offers or they are talking about the less tangible qualities that your company excels at, testimonials can be very effective.

Why can it be a beneficial part of your website?

Potential customers are often drawn more strongly to a company that they feel they have a connection with. If you include customer testimonials you may find that you are putting a human face on your company and that you will get more of a response than if you had simply designed a nice site with very little that is personal about it. If customers feel that they get a human feeling from your company they are more likely going to purchase from you or use your company’s services instead.

The key is to use the right kind of testimonial on your website. They need to sound real and honest rather than sounding as though they are fake or forced. It is also important that they seem relevant and talk about something that actually refers to your business. A random testimonial that does not seem to have anything to do with your company may also fail to help you connect with your clients.

Elements of a good testimonial

There are a few things that make a good testimonial even better. The first is that they are specific. They do not have to talk about a product, they can also talk about another quality that your company exhibits. However, it is important that you talk about specific features rather than making a general statement about how amazing your company is.

It can also make a testimonial seem more realistic if there is a name and some general information included with them. It is true that this is something that can be altered or added but if the testimonials seem realistic it will often seem less likely that this was done. A successful company is one that gives the impression of being honest and upfront rather than adding anything or hiding any details.

Whether you want to use testimonials on your site is up to you. You may find, however, that by adding this personal, human touch that it becomes easier to market your company using your website.